APPNIA Believes

That breastmilk is the best for babies and fully supports the Government’s program on exclusive breastfeeding from birth to 6 months

Our Regulation

World Health Organization Code

APPNIA supports the principles of the World Health Organization's International Code of Marketing of Breast-milk Substitutes (WHO Code) as well as national regulations which aim at protecting and promoting breastfeeding.

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APPNIA encourage its member to comply to WHO Code


Local Regulation

APPNIA complies with the applicable regulations in Indonesia, regarding Infant Formula Milk and Other Baby Products

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Regulation of Infant Formula and other Baby Product: Government Regulation (PP) Nr. 33 of 2012 regarding Exclusive Breastfeeding; Minister of Health Regulation Nr. 39 of 2013 regarding Infant Formula Milk and Other Baby Products

URL to PP & Permenkes


APPNIA members are committed to complying with the WHO Code on Marketing of Breast Milk Substitutes, Laws Number 36 of 2009 concerning Health, Government Regulation Number 33 of 2012 concerning Exclusive Breastfeeding and other regulations.

Cooperate with Stakeholders

The member of APPNIA committed to work together with all stakeholders to leverage its existing resources in a synergizing role to support the Government of Indonesia’s programs on improving the nutrition and health status of mothers and children in Indonesia. Collaborating with government, academia, professional organizations, scientific institutions and other relevant stakeholders, we are actively working together to ensure the best for mothers and children.

Internal Monitoring

APPNIA establishes and implements internal monitoring system to ensure that all members comply with all law and regulations to reinforce our commitment. Those monitoring system is applied in the form of Internal Procedure, Marketing Guidelines for retailer,  as well as Marketing Guidelines for e-commerce.

APPNIA Marketing Practice Guidelines

Provide High Quality Nutritious Products

We are also committed to continue, providing high quality nutritional products that commit with food safety standards with the latest technological research and development

News & Activities

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29 Dec 2021

Recognition Award Ceremony

APPNIA received an award from Indonesia Minister of Health a ...

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26 Jul 2021

Wisma Haji Donation

APPNIA delivered donations to the Asrama Haji for COVID-19 p ...

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01 May 2021

Testing and Tracing Webinar

Overcoming the Covid-19 pandemic requires the participation ...

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